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NASCAR flips switch on new website

first_imgBold, interactive design hits cyberspace with fans in mind “As people wake up and log on to the new today and every day moving forward, they will see that it was designed with one thing in mind: the fans,” said Marc Jenkins, vice president of digital media for NASCAR. “This digital experience is meant to constantly evolve based on user feedback, with the goal of a creating a better digital experience for our fans.”On the new, the excitement of NASCAR will be captured through dynamic video, big, bold imagery, interactive graphics and the latest news and in-depth analysis from a choice group of NASCAR insiders and writers. Much of the content being produced by’s editorial team will be focused on the upcoming races, giving fans the opportunity to consume rich, comprehensive event information on a week-to-week basis.“The simplified NASCAR digital platform makes for easier user navigation and maximized interaction,” said Jenkins. “And most importantly, fans will have the same digital experience no matter what type of device is being used — be it a PC, a tablet or a mobile phone.”Across the entire digital platform, there are also plenty of options for fans to further engage in on-track action on race day. The interactive live leaderboard will provide fans with in-depth information in real-time on each driver, while the popular RaceView and RaceBuddy applications will be improved for an enhanced broadcast complement on race day. Fans will also be able to engage in NASCAR FANTASY LIVE, the official NASCAR fantasy game, which will have a brand new look and feel.For fans heading to the racetrack, the new will continue to serve as a great destination for in-depth information on NASCAR-sanctioned race tracks. From information on local attractions, track history, and most importantly, ordering race tickets, fans need to look no further than the digital home of NASCAR:, in addition to an entirely new website, NASCAR will release a pair of mobile apps before the start of the Shootout at Daytona (Feb. 16, FOX) and the Daytona 500 (Feb. 24, FOX), giving fans an unprecedented second screen experience on their tablets and mobile devices.   •    NASCAR Mobile ’13 – This app is highlighted with content such as latest news, race leaderboard, video, social media updates, in-car audio, live data and more.•    NASCAR RaceView Mobile ’13 – In addition to the aforementioned features, this premium app will render a virtual live race environment, giving fans the ultimate tool to follow their favorite driver in real time throughout the entire race.NASCAR selected SapientNitro last summer to help design and build the platform for NASCAR’s new digital experience. NASCAR has also worked very closely with technology services firm Omnigon, which has acted as an advisor throughout the build. DAYTONA BEACH, Fla. — Calendars officially turned to 2013 just a few days ago, signifying for many a point of resolution – a fresh start in determining a new course of action. Like millions of its loyal fans, NASCAR took a bold step by officially flipping the switch on a brand new digital experience, highlighted by a revamped center_img ALL ABOUT GEN-6Virtual tour: Inside the Gen-6 carTimeline: History of NASCAR carsGen-6 101: Five things to knowlast_img read more

Best encouraged by blooming talents

first_img Press Association “Competition for places drives everyone on and hopefully raises standards across the board.” Moore has just 23 senior Leinster appearances to his name since his provincial debut in April 2012. The 22-year-old has racked up 18 of those in his breakthrough season though, and secured a new Leinster deal, snubbing interest from the likes of Aviva Premiership clubs Exeter and Harlequins. The Castleknock College and Ireland Under-20s graduate is highly regarded in Irish Rugby Football Union quarters, and looks to have earned a first chance to impress under head coach Joe Schmidt. Club-mate McGrath made his Ireland debut in the 40-9 November Test victory over Samoa, claiming man-of-the-match honours. Ireland boss Schmidt is likely to make few changes from the starting line-up that lost out so agonisingly 24-22 to world champions New Zealand in Dublin in November. Luke Fitzgerald is expected to partner Fergus McFadden on the wings when former Leinster coach Schmidt names his squad to face Scotland on Friday. Ulster flanker Chris Henry should slot in for Sean O’Brien, who will miss four months’ action after shoulder surgery, and that could free up a spot on the bench for the uncapped Cardiff Blues loose forward Robin Copeland. Best expects Scotland to scrap and spoil for every shred on Sunday, admitting the visitors will punish any lack of accuracy and physicality at the breakdown. “Their back row are very abrasive so you’ve go to roll up your sleeves and prepare for battle,” said Best. “You look at their pack, and the breakdown is massive. “The back row will cause plenty of problems, but even Jim Hamilton and some of the front row, they are very dangerous over the ball if you let them get in. “And it’s going to be very tough to slow their ball down because they are big men, they carry hard and they hit rucks hard too. “It’s a great challenge against a big pack, but that brings pressure too, because you need to perform.” Rookie international props Jack McGrath and Martin Moore have turned Ireland scrummaging sessions into a fearsome contest, according to Rory Best. Ulster hooker Best will win his 71st cap, with Sean Cronin among the replacements and McGrath in line for just his fourth international outing if he joins the fray. Best admitted Ireland’s forwards have sunk their teeth into some testing scrum tussles in training at their Carton House base in Six Nations preparations. “When we’re training in the scrum now, if you don’t get it right you’re going to get done, which is exactly what it will be like on Sunday,” said 31-year-old Best. “And that’s important. It obviously brings competition for places, which is good for everyone, with these young guys coming through. “There’s some real competition in training there now. From that side of things it’s great to see, especially with their age profile too, these guys are young and have a fantastic future ahead of them. “It’s important that they know now that this is just step one, getting into the extended squad is just step one. “And then getting into the match-day squad is step two, and then you’ve got to be looking to start and push to better yourself every time. “That’s the attitude they will adapt, they’ve already given that impression, and it’s great for the squad. Leinster duo McGrath and Moore are primed for bench duty in Sunday’s RBS 6 Nations opener against Scotland in Dublin. Fast-developing tighthead Moore is expected to win his first cap as a replacement, with experienced campaigners Cian Healy and Mike Ross Ireland’s starting props. last_img read more