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Wellington attracting Australian tourists

first_imgSource = e-Travel Blackboard: M.H The number of Australians visiting Wellington last year was up 5.5 per cent on the year before, comparing favourably to the national increase of 3.4 per cent, Positively Wellington Tourism (PWT) has announced. 2010 was rounded out by a record 17,980 Aussies arriving in the New Zealand capital in December. The growth in Australian visitor numbers comes on the back of the There’s No Place Like Wellington advertising campaign, which last year specifically targeted the Sydney market.   “Wellington is proving attractive and There’s No Place Like Wellington campaign is proving effective,” PWT chief executive David Perks said. “By combining tactical offers with the region’s culinary and cultural stories, we are both driving short-term visitation and building the brand long-term.” Last year Wellington’s visitor numbers surpassed those of rival cities Auckland and Christchurch, with June, July and November all recording double-digit growth.The number of Aussie visitors to WellingtonNZ.com surged a whopping 90 per cent to almost 150,000 Mr Perks said. There’s No Place Like Wellington last_img read more