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Quickbeds strips the sheets on Facebook

first_imgSource = e-Travel Blackboard: N.J Engaging with customers is a key aspect of business according to Quickbeds.com general manager John Feenaghty, who described social media as an interactive vehicle to drive feedback. Mr Feenaghty told e-Travel Blackboard that the online booking site focuses on its Facebook account to interact with holiday makers in a professional yet fun environment. “We use Facebook and Twitter not to push the product on them but to have some fun with the customers and talk about what they want to talk about,” he said. With over 11,000 Facebook fans, Mr Feenaghty added that the key to successful interaction with followers involves constant communication. “You can’t really hide from your customers and once you choose to start talking to them you have to always start talking to them,” he stated. “We’ve been able to be light, happy, friendly and not too corporate and that’s what the brand is about.” Quickbeds.com hopes to take its interaction with customers to the next level, aiming to incorporate customer reviews to its system. Mr Feenaghty described the users’ opinion as “valuable” and as an important system that offers users options. “When you look car magazine reviews they highlight the good and bad of the car,” he said. “It is just a consolidating thing for them and they feel better about their purchase.” Quickbeds.com recently relaunched its brand hiring former AFL player Warwick Capper to promote the agencies’ ‘cheap and easy’ image. “Once we decided what end we wanted to target with the brand, the marketing campaign kind of evolved from it,” Mr Feenaghty said. “We were aware that we were going to need to quirky to be able to stand out and we were starting from scratch even though the company started nine years ago.“Last October was the dawn of the campaign and we are really happy with what’s happened over four or five months and how it has evolved.”last_img read more