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10Bet’s Oshri Kostiner: Making the Most of Every World Cup Match

first_img HBLB ups prize money commitment by 50% July 31, 2020 Related Articles Ilya Machavariani, Dentons – CIS regional dynamics will come to play prior to gambling take-off July 31, 2020 Share Share Submit Duma approves overhaul of Russian sports betting laws  July 23, 2020 StumbleUpon 10Bet’s Create Your Bet and Pulse Bet features are creating greater synergy between pre-event and in-play betting, explains Oshri Kostiner, chief marketing officer at the fast-growing UK and international operator.With 64 games in just 31 days, up to four matches a day and unrivalled media focus, the World Cup is unequivocally the biggest betting event on the planet, and bookies are unsurprisingly anxious to get their strategies just right. Ever since the introduction of in-play betting, the general industry perception has been that live bet types attract a very different demographic from pre-event markets. Players who bet in-play have often been seen as casual punters who are more impulsive, and perhaps less savvy, than pre-event bettors, who take longer to decide exactly what to bet on.However, our latest data paints a very different picture, demonstrating that players who may place a pre-match bet are three times more likely to bet in-play on that game, via the 10Bet app or mobile website.The more players are invested in a particular game – both financially and emotionally – the more they want to bet on it while it is being played. There’s no doubt that the second-screen experience has contributed significantly to this trend. These days it’s normal to have your mobile phone or tablet handy while you’re watching a live game, and to constantly check social media and sports sites. At the same time, bettors will most likely have their favourite betting site or app open to make sure they are up to date with the latest odds and markets.Building on these insights, our industry-best pre-event feature Create Your Bet, and ground-breaking in-play innovation Pulse Bet, are now delivering higher margin across the board thanks to steadily increasing combo ratios and in-play volume.Launched early this year, Create Your Bet is the most intelligent pre-match bet builder on the market. It allows players to build a pre-match bet containing up to 6 selections on the same event, includes the widest range of markets and is fully automated with real-time pricing and no need for trader approval.For example, it is now possible to create a bet on England to beat Tunisia with Harry Kane to score first and over 1.5 goals in the game – a previously unavailable treble – and then place the bet directly from the event page using the mini bet slip at the bottom of the screen.Pulse Bet, meanwhile, is a totally new in-play concept, offering jackpot-style wins that increase as the seconds tick by.This revolutionary feature allows players to bet on when the next goal will be scored – in the next 30 seconds, 1 minute, 5 minutes or 10 minutes – and watch their potential winnings increase as the time runs out.For example, if a player bets on a goal to be scored in the next 30 seconds and either team scores 8 seconds before the bet period ends, he’ll win the ‘jackpot’ amount. The clear and simple user interface makes it quick and easy to place a Pulse Bet while watching all the World Cup games.The addition of these new options to 10Bet’s sports betting offering has emphasised the growing synergy between players betting before an event starts and during the game. With the World Cup almost upon us, this correlation has been key to the design and implementation of our marketing campaigns. We’re targeting both broad segments and individual players, so we want to be sure we can offer our players and affiliates the best pre-match and in-play features on the market, and combine them with promotions that enable them to make more out of all the games they care most about.With just a few days to go till the big kick-off in Russia, players will be looking for the most enticing betting opportunities on every game. We’re confident that 10Bet’s newest pre-match and live features will prove to be a major differentiator that will attract football-hungry fans from the start of the action right through to the final.last_img read more

Week 13 Fantasy Busts: Rashaad Penny, James Washington among risky ‘starts’

first_imgWeek 13 Fantasy Busts: DefensesGreen Bay Packers @ Giants (Heyen). The Packers have shown they can get gashed on the ground and over the middle of the field, and the Giants have enough talent to take advantage.Los Angeles Rams @ Cardinals (Iyer). You can’t go here vs. Kyler Murray after that debacle we saw on Monday night.San Francisco 49ers @ Ravens (Lutovsky). You’ve seen Lamar Jackson, right? He’s carved up the Patriots, and he’ll do enough against the 49ers to severely limit their fantasy value. Does anyone eat duck for Thanksgiving? Because the Browns defense will be looking to stand up for suspended Myles Garrett against Devlin ‘Duck’ Hodges and the Steelers on Sunday, and that has us very concerned about the Pittsburgh WR corps. That’s part of what makes James Washington one of the worries in our Week 13 busts list.We also don’t love that Rashaad Penny is getting so much love. We all know he’s a first-rounder, but it’s not like Chris Carson is hurt. It wasn’t even a total doghouse thing for Carson on Sunday — the backs interspersed. It’s probably a committee, and the Vikings have a strong run defense, so while Penny is playable, it’s hard to expect a repeat this week. WEEK 13 NON-PPR RANKINGS:Quarterback | Running back | Wide receiver | Tight end | D/ST | KickerThe concerns you’re having about your Texans players against New England are totally valid. We’ve got both Carlos Hyde and DeAndre Hopkins on our busts list. Hopkins is especially tricky to consider sitting, but if anyone is going to shut him down, it’s Stephon Gilmore. We also are wary of Mark Andrews in an equally difficult matchup against the 49ers.We nailed some of our Week 12 bust picks. Brian Hill stunk. Tom Brady against Dak Prescott went about how we expected, with an assist from the bad weather. Courtland Sutton, Brandin Cooks, and Amari Cooper were all held down, too.WEEK 13 DFS LINEUPS:FD Cash | FD GPP | DK Cash | DK GPP | Y! Cash | Y! GPPOur biggest whiffs came at running back, where we were down on Devin Singletary and Jonathan Williams. We also didn’t anticipate a good game coming from Jared Cook, and both the 49ers and Patriots D/STs played up to their usual abilities.For our Week 13 sleeper picks, click here.WEEK 13 PPR RANKINGS: Running back | Wide receiver | Tight endWeek 13 Fantasy Busts: Running backsCarlos Hyde, Texans vs. Patriots (Billy Heyen). The Texans might move the ball through the air against New England, but there won’t be any success on the ground for Hyde.Joe Mixon, Bengals vs. Jets (Vinnie Iyer). The Jets have looked dominant against the run of late, and with Andy Dalton back, Cincinnati won’t force “give-up runs” when trailing in the second half, instead chucking it downfield.Rashaad Penny, Seahawks vs. Vikings (Matt Lutovsky). Everyone’s excited about Penny, and while he could get more touches, it’s not as if Chris Carson is going away. He’s been too good this year, and the Seahawks have stuck by him through worse ball-security issues. Plus, this is a brutal matchup, as the Vikings allow the seventh-fewest fantasy points to RBs. MORE WEEK 13:Waiver pickups | FAAB budget | Snap counts | Stock watch | Fantasy playoff SOSWeek 13 Fantasy Football Busts: QuarterbacksBaker Mayfield, Browns @ Steelers (Heyen). The Pittsburgh defense has been strong of late, and Baker is due for a dud after feasting on a couple of bad matchups in recent weeks.Kirk Cousins, Vikings @ Seahawks (Iyer). Seattle’s pass defense isn’t as bad as you think anymore, and there’s a good chance Jadeveon Clowney will return at home on Monday night. Cousins is overdue for a prime-time clunker against a good team, and this is it.Philip Rivers, Chargers @ Dolphins (Lutovsky). Maybe Rivers would shake his two slump after a bye week, but …nah, we’re counting on it. The Broncos are allowing the fifth-fewest fantasy points to QBs, and watching Rivers throw seven INTs the previous games, you just can’t trust him right now. Week 13 Fantasy Football Busts: Wide receiversAmari Cooper, Cowboys vs. Bills (Heyen). Cooper should get the full Tre’Davious White treatment, which has led to very little production for top receivers all season long. This might be a heavy Zeke and Michael Gallup game.Deebo Samuel, 49ers @ Ravens (Iyer). The Ravens’ cornerbacks are extremely deep, so the rookie might struggle to separate for Jimmy G.JuJu Smith-Schuster/James Washington, Steelers vs. Browns (Lutovsky). JuJu (knee, concussion) might not play and has been one of the biggest boom-or-bust receivers this year — more often busting that booming. During his one game with Duck Hodges under center, he had one catch for seven yards (four targets). Washington came through with a long touchdown from Hodges last week, but that’s not something you can always rely on. Hodgers was 15-of-20 for 132 yards, a touchdown, and an INT against the Chargers, and the Browns do a similar job in terms of limiting fantasy wide receivers, so the pickings will be slim for Pittsburgh’s WRs. (Update: JuJu is officially out.)Bonus: DeAndre Hopkins, Texans vs. Patriots (Lutovsky). It might seem crazy to sit Hopkins, but only one wide receiver has caught a touchdown against the Pats all year (Golden Tate), and only one has had more than 78 yards against them (also Tate). You could argue they’re due to give up some TDs the rest of the way, and the Deshaun Watson-Hopkins duo is better than any QB-WR passing duo the Pats will have faced all year, especially when you factor in the weather in last week’s game against Cowboys. But even with all that said, Hopkins seems more likely to give you a 4-41 line than anything better, and in a must-win week, is that really going to get the job done?Week 13 Fantasy Football Busts: Tight endsGerald Everett, Rams @ Cardinals (Heyen). The Rams just aren’t using Everett anymore. He feels like an obvious start against the Cardinals, but if he’s only on the field for about 15 snaps, which has been the case each of the past two weeks, it will be hard to find production. (Update: Everett is officially out because of a knee injury.)Mark Andrews, Ravens vs. 49ers (Iyer). The 49ers do not allow the tight end to get open, and he has a lot of competition for snaps and red-zone targets all of a sudden.Jared Cook, Saints @ Falcons (Lutovsky). Cook has scored in four of his past five games, and that kind of hot streak is due to end soon. The Falcons have been solid against TEs this year, allowing just four total TDs to a trio of so-so players (Darren Fells, Maxx Williams, Gerald Everett). This just feels like a game where Michael Thomas and Alvin Kamara dominate and the rest of the Saints have to fight for the scraps. tlast_img read more