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Buy site survival rate of less than 40% fine operation into a new trend

summer scorching heat, but is still in the winter group purchase industry is still chilly. According to the group purchase navigation site 800 statistics, as of the end of May, the domestic group purchase website is active for a total of 2996, compared with April once again reduced 56, 40% less than the peak of September 2011 5058. According to a sample survey shows that buy site survival rate of less than 40%.

From 2010 the first

network group purchase group purchase industry so far, through the "hundred regiments", "thousand failures", heating and self transformation…… Competition is fierce. With the development of the market to buy, buy the industry boom but short-lived, more and more group buying sites in the relentless competition was eliminated. Group 800 co-founder Hu Chen believes that through the purchase of the site and the total survival of the sample statistics can be seen, buy the industry competition has entered the stage of the second round knockout.

buy site reshuffle continues in

from 2010 to enter the Chinese market since March, the group buying site to catch up with the trend of rapid development, by the year of August 2011, the number of China’s group buying site has more than 5000. Then, group purchase industry staged a "hundred regiments" and "thousand group war", a drama, a rise of group purchase website bamboo shoots after a spring rain mission purchase bustling industry.

But

, the development and prosperity of rapid and intense competition to make a lot of group purchase website in a field of war victim. According to the group purchase navigation site 800 statistics, as of the end of May, the domestic group purchase website is active for a total of 2996, compared with April once again reduced 56, only more than and 200 active. In particular, in the group of 800 in the 5 months of group purchase website survival rate in the sample survey, the 780 independent domain name group purchase website samples in statistics, only 339 websites are in active state, the survival rate was 43.5%.

now, the domestic buy site is only about 3000 active in the state, and when the original brilliant compared to nearly half of the more than 5 thousand. But in the current market environment, some of the rest of the group purchase website still could not escape the fate of being eliminated. At present, China’s group buying industry competition has entered the second round of the knockout stage.

group purchase website once glorious moment, but the group purchase itself is a money losing industry, for a lot of group purchase website, if funds are not strong and the strength of the product will be very difficult to survive.

losing money earned shouted era or the past

2011 "thousand group war" to now less than 40% survival rate, group purchase website experienced change radically. But in view of its development status, group purchase website escape losing money earned crying doom.

in the process of group purchase website development, a lot of businesses in order to attract more consumers, often at a very low price, losing money earned crying phenomenon in the group purchase industry is very common. At the same time, I

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