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Ali ShopRunner will build luxury and beauty business online shopping platform in the mainland

Beijing time on May 8th, according to Reuters, Alibaba group has reached a cooperation with the U.S. electricity supplier company ShopRunner, agreed to help the latter will expand its services to china. This cooperation is one of the largest Alibaba group and the U.S. electricity supplier reached one of the transactions.

Fiona, chief strategist at

·, ShopRunner (Fiona Dias), said Wednesday that the company will launch later this year using Alibaba’s domestic logistics infrastructure in china. ShopRunner partners include luxury fashion boutique Niemann · Marcus (Neiman Marcus) and women’s shoes brand nine (Nine West).

Dias said, Alibaba and ShopRunner is now the goal is to create a joint brand in China, the joint venture will be the three largest retail website after another online sales site. Alibaba IPO (initial public offering) documents show that Alibaba’s Taobao, Tmall mall and Juhuasuan accounted for more than 80% of the company’s revenue.

said that Chinese consumers in the United States website orders can be obtained after 10 days of the product, but the need to pay the freight from the United States to china. Freight price in the proportion of up to 20%. If a product priced at $50, the freight will reach $10. ShopRunne offers two days of free delivery service in the United States for a variety of stores, an annual fee of $79, similar to Amazon’s Prime membership services.

‘s cooperation will help us retailers to enter China, the world’s second largest economy provides a new way. In the past, many U.S. retailers in China failed. It also allows Alibaba to meet the growing needs of Chinese consumers for authentic American products.

U.S. retailers to enter the market China history is fraught with danger, "Dias said in an interview," (with Alibaba) is to enter a very low cost way Chinese. The United States does not require retailers to complete all China."

Dias said that cooperation with Alibaba will provide more products for Chinese buyers. Although the demand for American brands in China is very large, the products available now are limited.

last October, Alibaba spent $202 million acquisition of ShopRunner shares of 39%. ShopRunner members more than 1 million, but now can not be compared with Amazon, eBay. However, entering the Chinese market may have a huge role in promoting the growth of the company. (compiler / Xiao rain)

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